EVOLUTION OF COMIC CULTURE
Comic culture has come a long way over the years. New dimensions have emerged with changes in technology and trends in popular culture. When it comes to the digital shift, the comic community has responded positively, using this new platform to its advantage. According to Brandon Schatz (owner of Variant Edition), digital comics have brought new readers into the fold who might not have had access to stores. That isn’t to say, however, that the print market is on its way out. As Schatz phrased it, “There’s an inherent human need to have stories you love take up space in your life.” He believes while periodical comics might shift to a digital format for convenience, waste reduction, and space saving, displayable items like graphic novels and collected editions will endure in print format.
While some might consider card and board game players a separate community entirely, the comic shops are recognizing this to be a significant market, and incorporating events like D&D, Pokémon, and Magic the Gathering. These events serve to make comic shops a social environment that opposes the stigmas of anti-sociality commonly associated with comics.
Social media has proved to be a great medium for advertising. Twitter and Facebook allow writers to get the word out about up-and-coming titles, and many stores and events have accounts as well.
