Avenue
Address: 10221 123 St
Characteristics
Type of paper: Local lifestyle magazine (Edmonton and Calgary)
Target readership: Active, affluent and sophisticated consumers. Men and women with discerning tastes.
Type of literature: Profiles city personalities, arts, fashion, home décor, dining, travel, and leisure information. Award-winning, intelligent, provocative and cutting-edge perspective on people, cultures and lifestyles that define this city. Features the best of what the city has to offer (lifestyle purchases). Top 40 under 40 – exceptional young community leaders.
Distinguishable features: Distributed monthly.
Website: http://www.avenueedmonton.com/
Edmonton Journal
Address: 10006 101 St; 4824 93 Ave
Type of paper: Local news coverage. Sponsors major community events (Running Room Indoor Games, Edmonton Fringe Festival, Canadian Country Music Awards, Festival of Trees)
Target readership: Subscribers looking for daily news updates, advertisements, reviews.
Type of literature: Provide relevant and reliable news and information to the Edmonton community. Professional perspective on news, business, sports and entertainment. Access to Edmonton Journal through print edition, ePaper, website, mobile (smartphone), Amazon kindle, Facebook/Twitter accounts.
Distinguishable features: First journal produced in 1903. Involvement in community organizations such as the United Way Alberta Capital Region and the Edmonton Food Bank. Adheres to environmentally sound and sustainable practices. Published by Postmedia Network Inc.
Website: http://edmontonjournal.com/
Edmonton Sun
Address: 4990 92 Ave, Suite 350
Type of paper: Local news coverage – part of a larger branch of publication.
Target readership: Readers looking for daily news coverage/ads/reviews…
Type of literature: Local and Canadian/World news, sports, entertainment, life, technology, money, travel, opinion, photos and videos. Ski and Snow Report, Weather, Sun Hockey Pool, Holidays, auto/car sales, homes, classified, careers and obituaries.
Distinguishable features: Sun publications include Toronto, Ottawa, Winnipeg, Calgary, Montreal, Stony Plain, Jasper, Banff, Vancouver and many more. Also publishes the Edmonton Examiner.
Website: http://www.edmontonsun.com/
Metro
Address: 2070 10123 99 St
Characteristics
Type of paper: National daily newspaper, free
Target readership: Metropolitans, in 22 countries and 200+ cities across Europe, North and South America, and Asia. Young, active, well-educated metropolitan audience.
Type of literature: Relevant daily updates and unique global inspiration in print, mobile, and the web, as well as smartphone and tablet apps.
Distinguishable features: Free daily paper. First national daily to publish in both official languages. Support charities every year, including Big Brothers Big Sisters of Canada, Humanitarian Coalition, We Day, The National Advertising Benevolent Society, ABC Literacy Canada.
Website: http://www.metronews.ca/news/edmonton.html
Our Voice
Address: 10527 96 St
Characteristics
Type of paper: Private, Social Services. Street Newspaper – sold by low income and homeless vendors as a work skills or supplementary income program.
Target readership: Buyers who are interested in helping low-income vendors or reading articles and works outside the mainstream media.
Type of literature: Short articles and poetry from contributors (paid a fee for each piece accepted for publication).
Distinguishable features: Edmonton Small Press Association.
See (Now Closed – Merged with Vue Weekly)
Address: 10275 Jasper Avenue
Characteristics
Type of paper: Free, alternative, weekly paper, local.
Target readership: Indie-music-loving, 20-30-somethings. Younger, artsy audiences.
Type of literature: Main focus on entertainment, updates on the local art scene. Notify readers of events going on in the city. Current events, politics, arts, cultures, movies and music, restaurant review, classified, event listings, sex column. Self-help columns.
Distinguishable features: Hip, trendy, current, full of humor, doesn’t take itself too seriously. Amusing, open and authentic.
The Gateway
Address: Suite 3-04, Students’ Union Building, U of A
Characteristics
Type of paper: Student newspaper of the University of Alberta.
Target readership: Students, faculty and staff at the University
Type of literature: Provide fair, reliable and clear source of information, focused mainly on issues which directly affect students (local, national or international). Available in print, and on social media (facebook, twitter, youtube, flickr, Instagram)
Distinguishable features: Published weekly by the Gateway Student Journalism Society. Student run, autonomous, apolitical, not-for-profit. Founding member of the Canadian University Press.
Website: https://thegatewayonline.ca/
The Tomato
Address:
Characteristics
Type of paper: Bi-monthly magazine for food and drink enthusiasts.
Target readership: Discerning, smart, irreverent and passionate about good food and drink.
Type of literature: Celebrates Edmonton’s food and wine scene. Shared gastronomic culture, created by chefs and cooks, local farmers, ranchers, cheesemakers, kitchen stores, wine merchants, restauranteurs. Departments include Beer Guy, Wine Maven, According to Judy, Frank Awards (contributed most to Edmonton’s culinary scene), Proust Culinary Questionnaire (interviewing different chefs in Edmonton). Recipes. Top 100 best things to eat in Edmonton.
Distinguishable features: Available in a variety of restaurants, cafes, delis, liquor stores/wine stores, appliance/food stores, bakeries, and farmers markets.
Website: http://thetomato.ca/
Vue Weekly
Address: 11230 119 St, Suite 200
Type of paper: Independent publication (Postvue Publishing Inc. an Alberta corporation)
Target readership: Readers interested in an independent paper that explores aspects of Edmonton more often ignored by mainstream media
Type of literature: Thoughtful and intelligent journalism with a focus on progressive ideas from a local perspective. Topics, artists and events that are often ignored/marginalized/misrepresented by mainstream media. Arts (burlesque, plays/shows), dishes (food, sushi, wine, baileys, tomato sauce, What Would Jesus Drink), film, music (Lisa LeBlanc, Chic Gamine, Crooked Brothers, Eugene Ripper… lesser known artists), theatre, visual art, sports, games, fitness, special events, open stage, live music, literary, lectures and presentations, festivals, DJ, dance, comedy, clubs and meetings.
Distinguishable features: Twitter and Instagram feeds. Variety of contests (fringe contest, YEG contest, Rocky Horror Show contest, Yellow moon contest, Dish Weekly – local restaurant gift certificates, advertisers gift guide contest, theatre ticket contests, Cineplex centre event contests, hoodie contest, “enter for the sake of entering contest”).
Website: http://www.vueweekly.com/
Last Updated: July 15, 2016
